Earth First

Art Director

In this branding system for Earth First the client sought a visually appealing and approachable brand vision that expresses a handcrafted essence. Incorporating block-style illustrations and sharp line art vectors with a natural color palette and sans-serif typography, I successfully created a distinctive visual branding style that sets it apart from rivals in the crowded eco-friendly market.

I developed the entire branding system for this company, including its name and all associated elements. The logotype design draws inspiration from vintage recycling and "pitch-in" graphics of the past, while the color palette was chosen to reflect a clear connection to Mother Earth.